Music Identity

Music Marketing Strategies
Scroll Down

Our team selected and produced music for La Rinascente, Diesel, Ermenegildo Zegna, Coccinelle, Loro Piana, Sisley, Unicredit Group, Star Hotels and many others Fashion and Luxury Goods brands. The music database is constantly updated in collaboration with major and independent record labels. According to the customer requirements, we can select mainstream or unreleased tracks to follow or anticipate music trends.
The strong passion for our job and music, encourages us to research new artists, ideas, solutions to communicate image, values and characteristics of a brand, a product or a service in the best way.

Fabio Vitelli

“Music is the art of thinking with sounds” Jules Combarieau

Music Marketing Strategies

Each brand requires its own musical identity that represents their characteristics, Music Identity has the expertise and technology to create a customized audio strategy.

Radio In-Store

Music Identity designs a sound atmosphere for the different locations, such as retail, hotel, spa, club, restaurant, creating a complete management system for the distribution of audio content.

Fashion Show Soundtrack

Our team is made up of sound designers with years of experience in the Fashion and Luxury Goods markets, we can create and select soundtracks for fashion shows and events.

Brand Compilation

In the era of digital music contents, the creation of a physical cd, such as custom compilation, generates a strong emotional value to the customer, increasing the effects of brand experience.



Music Identity
Via G. Comoletti 10/C
Borgosesia 13011 (VC)


SIAE License SAS 2432/I/2426
SCF License N. 382/10